Monday, May 12, 2008

Starlight Beads Business Update

Over the past year the bead site has been going well and has grown a good customer base. There's been less luck with the eBay store which lost it's powerseller status (mainly due to repeat customers buying direct) and sales basically stalling. eBay have changed the visibility of stores, and unless you have a high ratio of auctions constantly running, then this option becomes less and less viable.

For the reasons above, the decision has been made to close the Starlight Beads eBay store, and move the listings to Bohobeads eBay store. This should make the management of the beads & pendants much easier on eBay, and of course, the best option for customers is to buy direct.

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